Our history

The story of Oliviero Firenze begins after the war, grandfather of the current owner. Carlo made clogs and work shoes by hand in his home, the products most in demand at that time by the people who lived in the mountains of the Upper Mugello. The business continued with Carlo's son, Oliviero Rifutti, who immediately became passionate about the world of footwear. His main job becomes that of going door-to-door to sell shoes, riding his trusty bicycle, just like his father did before him.